Structuring Complex Ideas

Iceberg metaphor showing how shared infrastructure enables a seamless customer experience.

› Department governance deck
+ Procreate · Illustrator · PowerPoint

Visualizing Transformation

Mountain metaphor illustrating the transformation of a traditional sales model into new roles, structures, and ways of working.

› Change deck
+ Adobe Illustrator · PowerPoint

Illustration of a modular data product for a client proposal — making the architecture tangible.

› Client proposal
+ Adobe Illustrator · PowerPoint

Supporting Business Cases

Making Results Engaging

Sustainability report with AI-generated visuals adapted to reflect the organization's identity. See here: Sustainability Report

› Internal sustainability reporting
+ Adobe Illustrator · PowerPoint

Building Internal Identity

Logo and branding system for an IT department, designed to foster belonging and signal ownership of communications.

› Internal branding & communication system
+ Adobe Illustrator · PowerPoint

Logo Description: Network lines shaped like a house – symbolizing the combination of IT services in the real estate context – within one seamless structure.

Establishing Product Presence

Rebranding of an operational product, with a logo system reflecting data collection, transformation, and visualization.

› Product dashboard, comms & event materials
+ MidJourney · Adobe Illustrator