Structuring Complex Ideas

A complex shared infrastructure, made tangible through metaphor. I visualized the invisible logic behind a seamless customer experience — structured as an iceberg.

› Department governance deck
+ Procreate · Illustrator · PowerPoint

Visualizing Transformation

A shifting sales model, translated into a mountain worth climbing. I mapped the journey from a traditional structure to new roles and ways of working — and what it takes to get there.

› Change deck
+ Adobe Illustrator · PowerPoint

A modular data product, made visible before the pitch begins. I visualized the architecture to give the proposal a clear foundation.

› Client proposal
+ Adobe Illustrator · PowerPoint

Supporting Business Cases

Making Results Engaging

A sustainability report designed to be read, not filed away. I adapted AI-generated visuals to the report identity, balancing clarity with character. See here: Sustainability Report

› Internal sustainability reporting
+ Adobe Illustrator · PowerPoint

Building Internal Identity

A branding system to give an IT department its own voice. I designed a logo and visual identity to foster belonging and signal clear ownership of communications.

› Internal branding & communication system
+ Adobe Illustrator · PowerPoint

Logo Description: Network lines shaped like a house – symbolizing the combination of IT services in the real estate context – within one seamless structure.

Establishing Product Presence

A product evolving beyond its original scope — with an identity to match. I led a full rebrand with a logo system reflecting data collection, transformation, and visualization.

› Product dashboard, comms & event materials
+ MidJourney · Adobe Illustrator

That's it for now!